Remarketing vs Retargeting
The difference in remarketing and
retargeting is simply this, remarketing
is all about email marketing, while
retargeting is primarily about serving
ads to customers via “cookies”.
Remarketing definition – a follow up
email to the same email recipient, over
and over, to gain a better opportunity
to sell your products.
Retargeting definition – signing up
with Google Display Network to have
your ads follow a visitor to your website
after they leave your website and ads
appear on other websites they visit.
Free retargeting software is available
to see how successful your efforts can
be in using retargeting strategy. Visit
some choices they offer.
Adroll retargeting is another venue
where you can use their platform to
retarget your ad campaigns for better
results. Visit them to see what they
Online Advertising is wide open, so
learn how others in
a given field or
product tend to advertise and
that’ll say a lot about where your
bidding for business.
remarketing strategy is designed to
reach previous customers or those who
have visited your website before or read
your email and you can customize your
remarketing campaign to a wording that
lets them know they have shown an interest
already. Typically, it takes a potential
customer seeing your email notice as
many as seven times before they bite.
With a remarketing campaign, you may
want to offer them a break in price or
possibly some other incentive to gain
their trust and hopefully a sale.
A retargeting strategy is where you
direct Google Display Network with the
use of “cookies” which alerts Google which
website or web page of yours, visitors
saw, and posts ads on other website’s
your visitors are seeing as they browse
other websites online. Think of it as a
“reminder ad”. This helps you to possible
have them return to your site and you
make a sale.
Search retargeting with Google Search
and see what
options are there for you
to select and try.
Facebook Remarketing Pixel is another
way to use
remarketing or retargeting
and keep your products
presence in front
of visitors. See how to set up